Mobile network operator T-Mobile has acquired Mint Mobile, a mobile virtual network operator, in a deal that includes actor Ryan Reynolds as a new investor and spokesman. The $1.35B acquisition will allow T-Mobile to expand its presence in the prepaid mobile market, where Mint Mobile has been a popular option for customers seeking affordable plans.
Under the terms of the deal, T-Mobile will acquire all of Mint Mobile’s assets and customers, and will retain Reynolds as an investor and spokesperson. Reynolds, known for his roles in films such as “Deadpool” and “Free Guy”, has been a vocal supporter of Mint Mobile and is expected to help promote the company’s products and services.
The acquisition is part of T-Mobile’s broader strategy to expand its reach in the mobile market and offer more affordable options to customers. The company has been aggressively pursuing new customers in recent years, including through its acquisition of Sprint in 2020.
Mint Mobile, which was founded in 2016, has grown rapidly in the prepaid mobile market, offering low-cost plans with no contracts and unlimited data. The company has attracted a following among customers seeking more flexible and affordable mobile options.
Overall, T-Mobile’s acquisition of Mint Mobile highlights the ongoing consolidation and competition in the mobile market, as well as the increasing importance of affordability and flexibility for customers.
The involvement of Reynolds in the deal is also notable, as it highlights the growing trend of celebrities and influencers becoming involved in business ventures and marketing campaigns.